With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.
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In Sri Lanka, they are called ‘Saubhagya’, which means good luck. It is amply clear that India can never progress unless it empowers its womenfolk.
Before acting on any recommendation, subscribers should consider whether it is suitable hhul their particular circumstances and, if necessary, seek an independent professional advice. The products are then sold door-to-door or through petty shops at home. Project Shakti business model overview “. Its a very good opportunity for development and employment opportunity in rural areas.
Sales on the other hand came in at Rs 95 bn up 2. Also includes updates on the valuation of HIND. Project Shakti has been replicated in Pakistan and Sri Lanka.
HUL: Project Shakti business model overview
Project Shakti business model overview. Please do not use this option on a public machine.
Shrikanth Jul 31, More Views on News. Empowerment of women is sure to improve the social status of women in India.
However, rural markets present their own sets of problems.
Empowering Women – and Men
Equitymaster is not an Investment Adviser. These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense.
Moreover, men were not liable to go to a woman’s house and buy products. I projfct and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktiit is totally fraud This serves as a rural communication vehicle and helps the SA in their sales. The 5 Minute Wrapup.
Jaggi Nov 28, Thursday, December 11, Case: Here’s an analysis of the annual report of HIND. Read on for a complete analysis of HIND. He says that he hopes to see Project Shakti spread to Africa by the year-end. I work in an organisation which has a membership of 1. It was indeed a great initiative by HULprobably a trend setter for the other big corporations ,to focus on rural markets. News You Can Use.
With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states.
Projfct herein should be regarded as a resource only and should be used at one’s own risk. During visits to rural customers’ homes, they also teach them the importance of hand-washing, educating girls, and registering births and deaths. The 5 Projetc Wrapup Profit Hunter. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here.
Due to the recent government measures like waiver of loansnational rural employment guarantee scheme and increasing minimum support price, disposable income in rural India has been rapidly increasing.
By the following measures Shakti can contribute for HLL bottom line. The long term aim of the company is to haveAmmas coveringvillages and reaching m people. Information contained herein does not constitute investment advice or a personal recommendation or take into account the prkject investment objectives, financial situations, or needs of individual subscribers.
Project Shakti has helped thousands of women – and also men.
This involvement may not be the typical role of business, but as long as it is profitable to HLL without compromising moral and legal issues, it will be a good move for HLL to increase its reputation as a socially responsible organization. Most Popular My Latest Recommendation is the Perfect Play on the Rise of Electric Vehicles Profit Hunter Dec 18, As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.
Thombare lost her husband inand she had to raise their toddler on her own. With the urban market saturated, FMCG companies are now targeting the rural markets.